Bad year for RIM

December 6, 2011 by Sal

Not sure if any of our readers carry a blackberry smartphone anymore, but I find myself aberrant carrying mine around. More than a year ago, almost everyone I know had a blackberry phone, but today the game seems to have changed as RIM failed to step up to competition and deliver. 2011 is a wakeup call for the once hot smartphone company as it saw its stock price plummet almost 71% year-to date as it missed on earnings, repeatedly lowered guidance and took a beating on its tablet. How bad is the tablet? Well to put it in numbers, during the last quarter RIM sold only 150,000 PlayBooks while Apple sold about 120,000 iPads every day. Moreover, RIM recently announced that it will take a one-time charge of $485 million to account for unsold inventory of its Playbook tablet and yet insisting that it still has a chance in tablets. In terms of smartphone sells, blackberry is still holding up but the real question is for how long? Its obvious its no longer a leading contender, but does it have a chance to come back and lead again?

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3 Responses to “Bad year for RIM”

  1. Lem says:

    Well RIM has always produced specifically “corporate” phones… the boom where every normal consumer got a blackberry was just a passing trend – until other smartphone producers upstaged them.
    Being a producer of corporate phones, RIM will never be a competitive force to the creative functions that other smartphones offer.


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