Football: Spend More to Make More

March 22, 2010 by Sal

Every year and as we come close to the earnings season, Deloitte issues the Football Money League report, which profiles the highest earning football clubs in the world. Real Madrid remained the world’s largest revenue generating football club, for the fifth consecutive year. While the team failed to impress its fans on the pitch last year, it for sure impress the world as it became the first team in any sport to record revenues in excess of €400m in a single year.

The list contains the top 20 earnings football clubs, which have proven to be resilient to the global economic downturn. It seems that even in a recession, spending more makes you more. Football teams derive most of their revenues mainly from broadcasting and sponsorship, when combined account to more than 50% of the top 20 clubs revenues.

The Spanish rivals, Real Madrid and Barcelona took first and second place in the Deloitte annual report. English teams followed, as they were hurt by the depreciation of the Pound Sterling against the Euro. Of the top 20 clubs, England contributes seven clubs, Germany five, Italy four, and France and Spain represented by two clubs.

Here’s the ranking by revenue, with the sponsor fees broken out as a percentage of revenues:

1. Real Madrid (Bwin, €139.2 million, 35%)

2. FC Barcelona (Etisalat and Betfair, €112 million, 31%)

3. Manchester United (Saudi Telecom, Hublot, AIG, €82.2 million, 25%)

4. Bayern Munich (T-Home/Deutsche Telekom, €159.3 million, 55%)

5. Arsenal (Emirates, €56.5 million, 21%)

6. Chelsea (Samsung, Thomas Cook and Etihad, €11.7 million, 26%)

7. Liverpool (Carlsberg, €79.5 million, 37%)

8. Juventus (New Holland Group, €54.3 million, 27%)

9. Inter Milan (Pirelli, €52.6 million, 27%)

10. AC Milan (Bwin, €64.1 million, 33%)

 

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2 Responses to “Football: Spend More to Make More”

  1. Bo6air says:

    spending more makes you more …revenues Yes…but what about profits?? thats where it is important… revenues can be bought

    [Reply]

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